Yammer Gets Workers Hooked First, then Woos Bosses – MIT Technology Review
MIT Technology Review Yammer Gets Workers Hooked First, then Woos Bosses MIT Technology Review Stowe Boyd, an analyst and advisor to companies building social technologies , says Yammer's method of getting into a company is “revolutionary, subversive.” “Companies turn around and find out that they've got 500 people using Yammer, and they want to …
