By arcfarmer • November 14, 2009
Until we design a bus experience that is more attractive, more effective, and more elegant than the car, we will be selling a losing proposition. The same applies to the car itself. We must imagine and redesign the car as a product with positive impact, and not make our design objective a car that is less negative. We must design an ecology of movement options that are thrilling in every way, and that also fit together as an ecological, sustainable—but most importantly, sexy—system.
Mau on “Yes is More” via Glimmersite
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