Archive for August 23rd, 2009
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The Simply-Structured Tensile Sofa
Austerely–structured and bereft of color, Swedish designer Therese Glimskär’s product, the Tensile Sofa, would be an interesting accent in a large space that needed something eye-catching. Meant to call into question the techniques of applying and manipulating traditional upholstery, the Tensile Chair is held together simply with fabric and wires, further minimizing and playfully recontextualizing [...]
This is a post from the Freshome Magazine, who bring you the latest news in Interior Design, Decorating, Furniture and Architecture.
Brand Boogaloo: 10 Ways Brands & Buyers Adapt To A Changing World
Building a brand was Job One back in advertising’s golden age - legions of men in grey flannel suits built careers upon that very rule. In today’s world of information overload and soul-killing McJobs, however, brand saturation is turning marketing mantras on their heads. From debranding to unbranding to back-door product placements, it’s hard to know who’s selling what - which is the whole point.