World-Record Attempt in Mattress Domino
This short film has been a huge hit on video sharing sites on the internet and has even featured on American network news, and is a great example of viral marketing. Forty-one people gathered at a Bensons for Beds furniture warehouse in Tewkesbury, UK to break the mattress dominoes record. I can say that you can tell there’s a recession – no one’s buying new beds and the warehouse staff are bored, but at least they did something that got a lot of publicity. I’m curios if this move also increased their sales.
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